SEO Specialist

Job description

Uniplaces is building a trusted, global brand for students. We believe in empowering student mobility and we have started by making the process of finding accommodation easier. We’re solving real life pains and we’re backed by top tier investors such as Atomico, Octopus Investments, Shilling Capital Partners and Caixa Capital to help us achieve this better and faster. 

We are an internationally minded company with an extremely talented team and global ambitions. Our decisions are driven by our core values of Passion, Impact, Trust and Team Spirit - with which we aim at having a company where everyone feels accountable and empowered to achieve their full potential.


About the Marketing Team:

No matter how great the product, it needs distribution. Marketing is the heart and soul of distribution at Uniplaces - a combination of Performance, Branding and CRM teams build up sales funnels and engages our customers to ensure our value proposition is clearly communicated.


Tasks 

Uniplaces is looking for a proactive and resilient SEO specialist to join our Inbound Marketing Team. The perfect fit must have extense knowledge of organic and technical SEO, an hands-on attitude  and show capacity to work in a dynamic team with a really fast-paced environment. A normal day as a SEO expert includes the following activities:

  • Managing offsite and onsite optimization projects;

  • Measure and evaluate ROI of SEO initiatives;

  • Monitor  SEO performance across a set of key metrics and leading indicators such as rankings and site authority and organic search;

  • Monitor and analyze SEO statistics such as redirects, click rate, bounce rate, and others;

  • Create and Run Market (language) Specific Campaigns and initiatives;

  • Implement link building  campaigns that drive SEO performance;

  • Create a pipeline of content;

  • Improve rankings to increase relevant traffic and bookings from Search engines;

  • Reach out to build partnerships with other websites, in aim of increase  traffic and improve rankings;

  • Monitoring and reporting of competitor campaigns as well as influential social and blog content that can be used for SEO purposes;

  • Administer search engine programs (XML sitemaps, feeds, webmaster tools) for purposes of diagnostic reporting;

Requirements

Your track record:

We are looking for a hands-on SEO specialist with a 3 - 5 years experience with  the right skills and attitude.

  • 3 - 5 years experience in Search Engine Optimization (SEO)

  • Fluent in English and/or Portuguese/Spanish - additional language skills are a plus

  • You are aware of the best SEO strategies to optimise technical SEO, content creation, content distribution and link-building

  • You love to create and  write SEO friendly content

  • Proficiency in MS Excel, PowerPoint, and Word

  • Experience using web analytic and Marketing tools such as Google Analytics,  AWR, MOZ as well as working with popular keyword tools (i.e. Google, WordTracker, Keyword Discovery, etc)

  • Desired: Knowledge of HTML/CSS and website administrations

Your style:

  • Hands-on, do-er mindset

  • Results driven and high levels of grit

  • Business savvy, analytical mindset and an effective communicator, with in-depth knowledge of marketing communications

  • Ability to multitask, adapt to ever changing conditions, be decisive  under ambiguity, and meet tight deadlines.

  • Great communication skills with a customer driven mindset

  • Resilient and results-oriented - You keep pushing, trying new approaches and never give up, even under pressure.

  • Internationally minded. Travelled the world? Interested in other cultures? You will communicate with hundreds of students from across the world on a daily basis, so that must sound appealing to you!

What else do you need to know?

  • The role is based in Lisbon.

  • You will report to the Head of Inbound Marketing